Why your business needs an internal blog - voexill1984

Amid so many tweets, position updates, and SMS messages, it can be easy to mislay mass that "social" doesn't necessarily mean "brief," specially when it comes to internal communications. It's ticklish to discourse financing, client relations, or a interlocking manufacturing process in 140 characters, after all.

How can you encourage employees to share their knowledge and expertise throughout the organization in a sense that invites collaboration yet doesn't disrupt the workflow? (I'm giving you the hairy eyeball, memos and emails.) One answer: An internal blog.

It's non necessarily something your customers and competitors will see—and a public-facing blog is a dissimilar beast entirely. Granted their nature, internal blogs aren't a eager tool for managing the finer details of a project. Up to now an internal blog, sound and sound on your company Intranet Oregon behind password trade protection along a third-party service, lets employees bounce ideas round and disseminate their experiences rapidly and informally.

Intramural blogs accept many upsides:

• Broadcasting employees' cognition and expertise.
• Creating a searchable, unceasing archive of expertise. All the knowledge promulgated on an internal blog stays there, and abundant after former employees give left the building.
• Promoting open discussion and collaboration. Employees may be more than belik to speak up virtually than face-to-face.
• Connecting employees across department lines.
• Safekeeping staff current on selective information that's important, but not enough for a meeting.
• Creating accountability: Once you've blogged about something, information technology can't exist denied later. Goodbye, netmail trails.

Most blogging platforms should feel comfortable to anyone familiar with Microsoft Word.

All that being said, an home blog may not fit your organization. Internal blogs work best for stimulating discussion across multiple shifts and departmental lines. If those aren't major issues inside your business, other social platforms may better suit you. For representative, a wiki would work if your company's general communications are just dandy, but you need a instrument for people to manage and update more formal information, such every bit project management or technical knowledge.

Before you Seth up an internal blog, do your homework, study the business case, and ensure that it's the right internal social platform for your organization. Eventide if an inward web log is just now what your organization needs, don't just throw unneurotic a WordPress site and send out an email reassuring employees to join in on the amusing.

Before an internal web log goes live, spend a penny sure to involve:

• What's the reason for the blog? Sharing information; creating a collaborative forum to solve problems; creating a repository of knowledge and tips; offering gross revenue or engineering support?
• What standards and guidelines are in place for mailing? Do your all-purpose conduct standards suffice or do you involve to enlist an additional friendly governance model?
• What are the penalties for violating those rules? If you're in a larger business, has HR signed off?
• Who gets to post? Executives, department heads, or everybody? Leave there be a blogging docket, "champions" who post oftentimes, or a free-for-all?
• Will you postulate employees to keep tabs on the blog, or treat it as a supplemental imagination?
• Should you set limits—so much as duration, timing or frequence—on how much time employees can spend reading the blog?
• Should you set limits on the type of discussion on the web log? Should information technology be shop talk only or is the occasional off-topic post allowed? What about company rumors? What bequeath you do if something negative occurs to your system and a heated debate sparks in the lead?

First and foremost, an internal blog should be not only an open forum, simply likewise an useful resource—and a reflection of your company.

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Source: https://www.pcworld.com/article/461207/why_your_business_needs_an_internal_blog.html

Posted by: voexill1984.blogspot.com

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